Welcome to Phoenix Promotional Products!
Proudly serving Buckeye to Mesa since 1999!
One of the most important things to do is promote your company, and one of the most cost effective ways of getting your name out to a wide variety of people is through the use of imprinted promotional products. By giving out useful goods to clients and employees that sport the name and logo of your business, you're garnering exposure to everyone that they use that item in front of.
Merchandising has traditionally been huge in the entertainment and sports industries for two main reasons. One is the obvious fact that it's an additional revenue stream. The other is for the sake of promotion, and this promotion works in two ways. The first is as a reminder to those who are already aware of the brand. Using a sports team as an example, seeing someone wearing a team jacket might remind them how long it's been since they've gone to a game, and encourage them to buy tickets again. On the other hand, if it's a smaller local team that's less well known, someone seeing a team jacket will become aware, at least at a subconscious level, that they exist. If that team comes up again either on television or through word of mouth, it will now be a familiar entity and trigger them to pay more attention.
As a business, you can take advantage of those same two effects with imprinted promotional products. Distributing things like hats, coffee cups, or key chains are fairly low-cost yet highly visible avenues for promotion. Giving such things out at any time will be helpful, but they're most effectively distributed in situations where there are a lot of people around already, such as a trade conference. When using imprinted promotional products at such an event, however, creativity can be extremely helpful. If there's one hundred businesses present and eighty of them are handing out key chains, it's all the more important to distinguish yourself by handing out something unique.
When spreading a business name and working toward higher brand recognition, few things are as cost effective as imprinted promotional products. Distributing these items is a great way to spread your name to a large number of people without ever having to even leave your office building. Though there's no guarantee as to how much exposure any one item will get, the more imprinted promotional products you get out into the world, the more visible your business will be.
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